Smart Paint Additive
for COâ‚‚ Capture
Multifunctional Coating, Reducing COâ‚‚ and VOCs Levels
Driving Change
This innovative PureZone paint additive integrates cutting-edge materials and technologies to capture greenhouse gases, turn COâ‚‚ into minerals, and generate oxygen — creating healthier indoor environments (healthy buildings).
It offers a simple, cost-effective DAC (direct air capture) solution that can be applied almost anywhere. This smart coating reduces air pollution, supports health and productivity, and minimizes outdoor environmental impact.
The Impact
We developed an additive for eco-friendly paint and coatings that improves air quality by reducing COâ‚‚ and volatile organic compounds (VOCs).
Applied over large surfaces, these coatings could rival natural carbon sinks in removing excess carbon.
As the global building industry works to meet binding net-zero emissions targets by 2050, the coating sector — thanks to its vast surface area coverage — has a vital role to play.
The Problem
The short and long-term environmental and human health effects of global emissions, specifically elevated concentrations of CO₂ and VOCs, are subjects of active scientific and societal discourse.​
COâ‚‚, the most impactful greenhouse gas, intensifies the greenhouse effect and disrupts climate and agriculture. In 2024, global emissions reached a record 41.6 billion tons, with no signs of decline, locking in long-term warming. Indoors, high COâ‚‚ levels impair cognitive function, productivity, and well-being, while HVAC systems used to ventilate it consume energy and emit more COâ‚‚. Reducing indoor COâ‚‚ is essential for both environmental and human health.
