Driving Change
This innovative PureZone paint additive integrates cutting-edge materials and technologies to capture greenhouse gases, turn CO₂ into minerals, and generate oxygen — creating healthier indoor environments (healthy buildings).
It offers a simple, cost-effective DAC (direct air capture) solution that can be applied almost anywhere. This smart coating reduces indoor air pollution, supports health and productivity, and minimizes outdoor environmental impact.
It is the first active coating designed to reduce buildings’ ecological footprint, whereas only passive methods like insulation are currently available.
Why It Matters
This project develops an additive for eco-friendly paint and coatings that improves air quality by reducing CO₂ and volatile organic compounds (VOCs).
Applied over large surfaces, these coatings could rival natural carbon sinks in removing excess carbon.
As the global building industry works to meet binding net-zero emissions targets by 2050, the coating sector — thanks to its vast surface area coverage — has a vital role to play.